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Basic Information
Individual

Matthew David Powell

Title

Art Director/Graphic Designer

Location

New York, NY, United States

Email

matthew_powell@mac.com

URL

www.matthewdavidpowell.com

Professional experience

10 - 20 years

Introduction
Skilled art director with design and production background, having over eleven years of experience in publishing, new media, corporate and agency environments.
Detailed Information

2008 – present | ART DIRECTOR
Powell + Smith Creative., New York, NY 
powellsmithny.com

  • Consulting on social media, design and strategy, and on- and off-line marketing and branding development
  • Create custom photography that captures a clients unique character and culture

 

2008-2008  | ART DIRECTOR
HNW, Inc., New York, NY 

  • Develop integrated marketing campaigns, direct mail, and print collateral for clients targeting high net worth segment
  • Work with account team, strategist, copywriter, and creative director to create concept and pitch materials

 

2002 – 2008  |  Senior Graphic Designer / Art Director
Fulltime Consultant – Citigroup Inc., New York, N
Y

  • Lead designer at in-house graphics studio providing conceptualization, design, and layout for various projects according to brand guidelines for printed, online, and video applications
  • Develop campaigns for corporate meetings, events, incentive trips, and employee engagement / customer experience materials, including branded internal and external communications collateral
  • Work with Video Producer and Editor, to ensure a unified look and feel between video and graphics departments. Includes: selecting typography, color palette, music, imagery, and review of final edit
  • Design intranet look and feel, brochures, agendas, flyers, newsletters, and retail point-of-purchase materials
  • Layout of a weekly, 30+ page company-wide publication, including managing edits from numerous contributors
  • and editors, preparing proofs and delivering final files to printer
  • Handle file troubleshooting, pre-flight, and resolve printing/output issues
  • Manage roster of contract designers, animators, photo retouchers, and production artists to fulfill project demands
  • Retouch and edit photography for printed and electronic usage, including preparation for output

 

2000 – 2002  |  Print Production Coordinator and Production Manager
CMP Media, LLC, San Francisco, CA
DV magazine
Embedded Systems Programming magazine
Embedded Systems Conference

  • Coordinate advertising and page production from initial space reservation through shipping from printer
  • Maintain scheduling and delivery of creative materials from sales staff, editors, print vendors, and over 100 advertisers per month
  • Prepare, pre-flight, and correct layout files from in-house and outside vendors, including: troubleshooting, resolving cross-platform compatibility issues, color conversion and image retouching
  • Manage production process monthly for a publication averaging 200+ pages
  • Aid the transition of two film-based publications to computer to plate printing

 

1998 – 2000  |  Graphic Designer, Print / New Media             
Cyberworks, Inc., Salt Lake City, UT
anthill.com
i-netmall.com

  • Develop layout and design of e-commerce storefronts and printed marketing materials
  • Prepare final files, and coordinated with Web programmers through final implementation

 

1997 – Present  |  Graphic Designer / Production Artist             

Freelance art direction, branding, photography and design for clients including: Charles Gaylord & Co.,
Captaris MediaLinq, ChinMusic magazine, Long Island Theatre Co. and Discreet Logic

 

1996, Graduation with honors, Westview High School, Idaho Falls, ID.

Focus on journalism and visual arts

Fields or Industries

Advertising, Branding, Print/Publishing

Tools of the Trade

Adobe InDesign, Photoshop, ImageReady, Illustrator, Acrobat, Lightroom, QuarkXPress, Basic HTML and CSS

Recent Clients
  • Coca Cola, Walmart, Spark Productions, Customer 1st Performance
  • Charles Gaylord & Company
  • HNW, Lord Abbett, Morgan Stanley
  • Citigroup