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Matthew David Powell |
Title |
Art Director/Graphic Designer |
Location |
New York, NY, United States |
URL |
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Professional experience |
10 - 20 years |
2008 – present | ART DIRECTOR
Powell + Smith Creative., New York, NY
powellsmithny.com
- Consulting on social media, design and strategy, and on- and off-line marketing and branding development
- Create custom photography that captures a clients unique character and culture
2008-2008 | ART DIRECTOR
HNW, Inc., New York, NY
- Develop integrated marketing campaigns, direct mail, and print collateral for clients targeting high net worth segment
- Work with account team, strategist, copywriter, and creative director to create concept and pitch materials
2002 – 2008 | Senior Graphic Designer / Art Director
Fulltime Consultant – Citigroup Inc., New York, NY
- Lead designer at in-house graphics studio providing conceptualization, design, and layout for various projects according to brand guidelines for printed, online, and video applications
- Develop campaigns for corporate meetings, events, incentive trips, and employee engagement / customer experience materials, including branded internal and external communications collateral
- Work with Video Producer and Editor, to ensure a unified look and feel between video and graphics departments. Includes: selecting typography, color palette, music, imagery, and review of final edit
- Design intranet look and feel, brochures, agendas, flyers, newsletters, and retail point-of-purchase materials
- Layout of a weekly, 30+ page company-wide publication, including managing edits from numerous contributors
- and editors, preparing proofs and delivering final files to printer
- Handle file troubleshooting, pre-flight, and resolve printing/output issues
- Manage roster of contract designers, animators, photo retouchers, and production artists to fulfill project demands
- Retouch and edit photography for printed and electronic usage, including preparation for output
2000 – 2002 | Print Production Coordinator and Production Manager
- Coordinate advertising and page production from initial space reservation through shipping from printer
- Maintain scheduling and delivery of creative materials from sales staff, editors, print vendors, and over 100 advertisers per month
- Prepare, pre-flight, and correct layout files from in-house and outside vendors, including: troubleshooting, resolving cross-platform compatibility issues, color conversion and image retouching
- Manage production process monthly for a publication averaging 200+ pages
- Aid the transition of two film-based publications to computer to plate printing
1998 – 2000 | Graphic Designer, Print / New Media
Cyberworks, Inc., Salt Lake City, UT
- Develop layout and design of e-commerce storefronts and printed marketing materials
- Prepare final files, and coordinated with Web programmers through final implementation
1997 – Present | Graphic Designer / Production Artist
Freelance art direction, branding, photography and design for clients including: Charles Gaylord & Co.,
Captaris MediaLinq, ChinMusic magazine, Long Island Theatre Co. and Discreet Logic
1996, Graduation with honors, Westview High School, Idaho Falls, ID.
Focus on journalism and visual arts
Advertising, Branding, Print/Publishing
Adobe InDesign, Photoshop, ImageReady, Illustrator, Acrobat, Lightroom, QuarkXPress, Basic HTML and CSS
- Coca Cola, Walmart, Spark Productions, Customer 1st Performance
- Charles Gaylord & Company
- HNW, Lord Abbett, Morgan Stanley
- Citigroup